Pico Defyne ROI
Pico Defyne commercial viability calculator.
Model treatment pricing, weekly volume, LTO, rental and ownership scenarios using your clinic's own assumptions.
Put in your numbers. See what has to be true.
Use the calculator to compare acquisition pathway, treatment mix and weekly demand without relying on best-case assumptions.
Your investment
Use the pre-filled figures as a starting point only. Confirm device price, terms and inclusions with your Aesthetic Bureau consultant, then adjust.
Keep the numbers honest before you optimise them.
Use conservative assumptions first, then test upside. The goal is not to make the spreadsheet look impressive — it is to know how much weekly demand the device truly needs.
Your treatment mix
Switch on the lines your clinic will realistically offer. Prices are pre-filled to indicative Australian market rates — adjust to your own list. Volumes you enter here are your best-case target; the demand scenario in step three scales them.
Model a menu, not one hero treatment.
Most clinics should test a blended treatment menu rather than relying on one category to carry the investment. This helps you see whether the business case still works across pigment, tattoo, rejuvenation and texture demand.
Select a treatment to add or remove it from the calculation. You can still adjust its price, volume and package discount below.
Demand & ramp
The most common mistake in a device purchase is planning for a full diary from day one. Model the conservative case first — if it works there, the investment is much safer.
Realistic applies 70% of the volumes you entered above. Scenario buttons also apply their matching ramp assumptions. Treat best case as upside, not the base case for the investment decision.
Ramp applied: first-year average utilisation is being calculated from your starting utilisation and months to full book.
Pico Defyne — Return Summary
Aesthetic Bureau
Commercial fit pending
CalculatingAdjust the assumptions to see how the commercial case changes.
Want AB to sanity-check your numbers?
Send your calculator summary to Aesthetic Bureau and use it as the basis for a commercial review: pricing, utilisation, LTO or rental structure, launch support and the weekly treatment volume required to make Pico Defyne viable.
About these figures. Suggested pricing reflects indicative Australian market rates for picosecond laser treatments, compiled from published clinic pricing, to help you model your own list. These are not recommended retail prices. Two tiers are shown: mainstream (nurse- and clinician-led aesthetic clinics) and premium (dermatologist-led practices), which may command a premium depending on practitioner, positioning, treatment complexity and local market demand.
Profit definition. In this calculator, “net profit” means estimated device-level profit after treatment costs, selected acquisition cost, service where applicable, and Pico-specific marketing or allocated overhead. It is not whole-clinic accounting net profit.
All outputs are estimates for discussion only and do not constitute financial, taxation or business advice. Device price, LTO/finance and rental terms, consumable, labour and service costs are placeholders — please confirm current figures with your Aesthetic Bureau consultant. Estimated payback and profit are calculated from the assumptions entered by the user and are not guaranteed outcomes. Under the applicable TGA advertising requirements, any therapeutic claims and pricing you publish to the public must comply with the relevant code; this tool is a private business-planning aid, not consumer advertising.